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The development of acquaintance as an opportunity for service;
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High ethical standards in business and professions, the recognition of the worthiness of all useful occupations, and the dignifying of each Rotarian's occupation as an opportunity to serve society;
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The application of the ideal of service in each Rotarian's personal, business, and community life;
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The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.
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